Understanding the Benefits of Video Advertising
Videos have been around for about a century now. Moreover, a lot of advertisers have been using this form of entertainment to reach buyers. When you look at history, there are many benefits of video advertising. However, a lot of advertisers are still not sure whether they should use this form of advertisement to reach out to buyers. You can check this website url to learn more about video advertising. The following are the top reasons you should give it a try.
Video Has a Large audience
It is no surprise that video is where a lot of people are hanging out. You should note that the second largest search engine is YouTube. Recent studies have shown that millennials love YouTube over traditional television. However, you may be surprised to note that it is not only millennials who watch videos online. Therefore, the best option is to go where people are.
Video is Easy to Share and Digest
As you know, people are quite lazy. Video is quite easy to digest, as it does not need reading words. Since video eliminates a lot of action, it does get traction, which equals to an exposure that increases sales. Also, since a lot of people like watching videos, it is a great sharing medium. A lot of social networks have their video platforms that make it easy to view videos. Therefore, videos are quite easy to re-post, retweet, or even plop into the message box.
Video Optimizes for the Handheld Devices
Recent studies have shown that the internet and things associated with it have become mobile-driven. The good thing is that videos translate easily to smartphones and other mobile devices. This saves money and time in the production process. Ideally, marketers win when they spend minimal time thinking about assets and more when they execute the strategy.
Passes the Message Across
The truth is that video is a great medium for passing information within a short period. That is because it has the ability to tell a story and capturing the viewer’s attention span.
New Technologies Make It Great
Due to the programmatic way of digital advertising, marketers can be slow to dip their toes into a video game as they are concerned about brand safety. Fortunately, technology keeps evolving to do away with your worries. Thus, if you cannot afford an expensive commercial, that is not a reason to steer to avoid video advertising.
